Benefits: Adds brightness and shine to grey and brassy blonde hair Hair Texture: Coarse, Fine, Medium, Naturally Coiled Curls This vegan-friendly conditioner has been formulated with Optical Brighteners and Violet Hues to reduce the appearance of discolouration. It delivers reflective shine and a brighter appearance, whilst Hydrolysed Wheat Protein helps to strengthen hair strands - improving gloss, shine and moisture retention. - Specifically formulated for brightening brassy blonde and dull grey hair - Dramatically enhances shine and makes hair glossy - Reduces yellow brassy tones without staining - Anti-static conditioning agents provide control and manageability Plus, unlike some violet conditioners, it does not leave behind purple tones or stain the hair. So, it helps highlights to stay looking fresher for longer and makes hair appear smoother with less static and flyaways. It also has a calming and soothing Lavender fragrance and is gentle enough for daily use. To use: After shampooing, gently work Philip Kingsleys Pure Silver Purple Conditioner into your hair, particularly your mid-lengths and ends. Rinse well and follow up with the appropriate Philip Kingsleys Scalp Toner. Ingredients: Aqua/Water/Eau, Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Silicone Quaternium-18, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Trideceth-6, Trideceth-12, Disodium Distyrylbiphenyl Disulfonate, Lavandula Angustifolia (Lavender) Oil, Ethylhexylglycerin, lsopropyl Alcohol, Phenoxyethanol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Hexyl Cinnamal, Cl 60730 (Ext .Violet 2). Philip Kingsley cares deeply about the future of our planet. Thats why they chose to manufacture their new beautifully designed bioplastic bottles from sugarcane, which makes an immediate impact on lowering carbon emissions in a big way. Their choice to switch to 100% recyclable bioplastic was driven by the increasingly apparent collective need to face the climate crisis; the process of producing plastic from sugarcane is a carbon-negative one. They have also removed 95% of outer cardboard cartons from their products and are working on the remaining 5%, but in the meantime they have switched to FSC-certified stock, supporting sustainable forestry. The underlying ethos of Philip Kingsley is to create highly effective products, in a sustainable and ethical way.