LaTweez was founded in 2004 with an idea, passion and the desire to bring innovation to the industry. Over the years, LaTweez has grown in to a GLOBAL beauty brand and can be found in luxury retailers throughout the world. Illuminating Tweezers are a revolutionary new concept in tweezing. Crafted from the finest stainless steel, the hand filed tips are perfectly aligned and guaranteed to tweez. The ultra bright LED light illuminates your eyebrows and allows you to see those hard to reach hairs. They include an auto shut-off button, a Swarovski crystal on-off button.