The traditional role of a primer was to prolong the application of a foundation. Now - consumers are much more savvy and are looking for a primer that offers skin care benefits along with aiding a flawless base. The Balance Me Hyaluronic Plumping Primer has had a formulation overhaul - maintaining the ability to tighten and smooth the skin, but now with an improved texture and hydrating properties. Key ingredients: A medium molecular weight Hyaluronic Acid to improve the barrier function of the skin, aid skin elasticity and smooth the skin resulting in reduced wrinkle depth. Cross-linked surface weight hyaluronic filler works topically to instantly fill fine lines, target surface dehydration and offer an immediate, visible plumping effect to the skin. Easyliance - a 100% natural blend of a hydrolysed biopolymer and Acacia Gum; it creates a elastic film over the skins surface leading to a immediate, visible decrease of wrinkle depth. Skin smoothing Acmella Oleracea; this ingredient relaxes muscle contractions that our constant facial muscles cause. This in turn makes the skin appear smoother and less lined. Innovative SymMatrix(R) prevents collagen and elastin degradation and neutralises free radicals Cloudberry seed oil offers soothing and hydrating benefits, and an essential oil blend of Rose Absolute, Chamomile and Neroli work to keep skin calm and restore balance.